Attracting young people to be entertained in a interactive art-experience, to reach a wider target group for museum.
2022
4 WEEKS
PRODUCT DESIGN
BACKGROUND
Young people isn't interested in traditional museums
In general, young people has some sort of negative association with traditional musesums, and finds the visits to these places both time-consuming and boring. The MUNCH museum gave the plot for getting youngsters to visit them and get interested in the art.
OUTCOME
Interactive art is fun
Create a space where passersby can take part in art in a quick, free and fun way. Pop-up containers are moved to different locations in Oslo and the surrounding area. Here, you can scream into a "hole". These screams will simultaneously be heard at MUNCH through a sound shower at the Skrik exhibition.
SOLUTIONS
Spontaneity
Quick pass-by activity, doesnt take several hours, and is free. No need to plan or book ahead. The experience is connected with the trend of sudden accuring elements that catches the young peoples attention.
Take part in art
Young people enjoy interactive activities, where they feel a sense of ownership towards the experience, with a "out of comfort-zone" experience, combined with art, the user can feel achievement and excitement at once.
FINAL
The scream room
