Redesigning the gallery to engage a wider audience

With a focus on user experience and refined branding, Airtovic's website redesign has driven increased traffic and greater brand visibility.

2025

3 WEEKS

FREELANCE

UX/UI

BACKGROUND

Young people isn't interested in traditional museums

In general, young people has some sort of negative association with traditional musesums, and finds the visits to these places both time-consuming and boring. The MUNCH museum gave the plot for getting youngsters to visit them and get interested in the art.

OUTCOME

Rise per visitor

One month after new launch of website:

25%

Rise in visitors

SOLUTIONS

CTA

The key objective of the new website is to clearly highlight the desired user action — booking a visit to the Atelier. This call to action is presented in a natural and compelling way throughout the site.

Mental Model

The previous website lacked structure and a clear information architecture. In the new version, navigation and user flows are more intuitive and engaging, encouraging visitors to explore the site.

Cubism

The website design is kept minimal to let the artwork take center stage, creating a calm and focused viewing experience. Subtle references to the Cubist style—through layout, shapes, and details—add a layer of artistic identity without overpowering the content.

FINAL