2022
MUNCH
This project was a combined school project with MUNCH museum in Oslo, to find user-centric ways to drive youngsters to MUNCH.
PROJECT DURATION
4 weeks
READ TIME
7 minutes
Background
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Challenges
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Results
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Defining Research Goals
Why is the museum visitor number lowest in the young crowd?
How can we create a personal art experience for the target group?
What is young peoples perception of museums?
What will motivate them to visit the museum?
Survey
First off we conducted a survey to get to understand how the target audience generally perceive the museum and what their initial thoughts are.
KEY TAKEAWAYS
It costs a lot of money
Little variation
Lack of interest
Seen as a full-day-activity
Timeconsuming
Goes to cutural events that they can share on SoMe
Secondary Research
To establish an understanding of what types of activities and events Munch offers for young adults, and what is trending in the cultural picture for youngs?
KEY TAKEAWAYS
Offers
Aiming at the target group
They do not meet the target audience with jazz, classical and contemporary music. Only playful events for younger children.
Trends
Visibility on SoMe
MUNCH again doesn't target this target group on SoMe, e.g. tiktok, instagram, snapchat. Generally low rates on ads.
Interviews
First off we conducted a survey to get to understand how the target audience generally perceive the museum and what their initial thoughts are.
Key takeaways
It costs a lot of money
Little variation
Lack of interest
Seen as a full-day-activity
Timeconsuming
Goes to cutural events that they can share on SoMe